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Adopt Social media, don't buy but earn attention. Why do you still invest money in marketing areas where you are sure to get nothing in return? Fear of change? While I agree with the presentation "Social media marketing explained in 61 words" by David Meerman Scott, I still do not get how I could apply these concepts to niche markets, like the one I currently work in. Enjoy the show where you'll be explained what is introduced on David Meerman Scott's own blog : " You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page. " David builds his argurment with real examples (links in sources) he has met these last years and jokes about the Gobbledygook you can fi...

On Tuesday 9th February, the 4th Agile Cara session occurred in Lyon. I was happy to see new faces, but on the other hand, it is hard to know why people are not regularly attending our by bimontly sessions. Alexandre presented us a subject he had enjoyed at the Orlando Scrum Gathering : Mapping Change Battlefield by George Schlitz & Giora Morein . Organisation change management is well known and is treated in many books like Leading Change (John P KOTTER) and online articles ( Pierre Collerette ), but in this case, the presentation has been constructed based on a Military battle Campaign metaphor. Even the subject is presenting a way to identify the resistance when it comes to proposing Agile adoption, these concepts are suitable for many other management situations. The main idea is to build an organisational map where influencers are red (Enemy of a move to Agile), green or white (Neutral) and then to draw arrows of influence between them. The result is clear, effecti...

Among the technical list given by Mikael Boman in his post dedicated to product owners, "Practice #4: Refactoring " is for sure, the most difficult to agree with. Version control system, Continuous integration, Automated testing are concepts around tools, consequently their deployment has a visual, understandable, palpable result, so there is no worry justifying their costs. If you don't get the Practice #6: Collective code ownership, wait for a few years until developers leave your company and then you will get it. Simple design: While the indicated article focuses on product owners, the simple design concept is obvious to many of us, but developers could feel it as a bridling of their creativity. While we all need to establish a software knowledge culture, where ideas around code design and patterns are understood, we face a dilemma when it comes to asking for simple creation. I didn't find a good way to recommend, but practices like pair programming and cod...

Last century, I used to send to my colleagues a constant flow of emails with links I considered relevant to our work. Experience has shown me that pushing information to people doesn't mean they assimilate the essence of the content. Worse, if you send too many messages they will get ignored and after filling up your colleagues' mailboxes, they will tend to automatically bin them. Pushing information is definitively a waste of time for both the sender and the receivers. While the enterprise's knowledge is supported by the enterprise content management , the availability of web tools has led many organisations toward Enterprise social software . A blog for a project, for a service or for the general news, are surprisingly adopted without an effort of persuasion, where the traditional content management tools have failed. Easy to use, and effective with a small amount of writing are the main characteristics of this technology. A wiki is a group of web pages that people can ed...

Happy new year 2010 and don't forget to watch the apple product line strategy video here below. A good resource to prepare your product strategy. Thanks to David Ha for this summary. Sources : Wikipedia : Apple Inc. - Wikipedia, the free encyclopedia

Pranav Mistry demos several tools that help the physical world interact with the world of data -- including a deep look at his SixthSense device and a new, paradigm-shifting paper "laptop."

We have been told to use sticky colored tickets as kanban, but frankly, even if the result is damn effective, the aspect is closer to a moulting bird than a rational visual tool. Our building design quality is contributing to sustain or maybe to enhance our amenities, likewise our creativity. Therefore why not display the pace of our inspiration by a tree of sticky fruits? Without a doubt these Fruit-Shaped Sticky Notes, called “KUDAMEMO” by D-BROS , coming from Japan must be an answer to the sad visual board we have now. Sources : Gigazine : Fruit-Shaped Sticky Notes “KUDAMEMO” by D-BROS - GIGAZINE Fubiz : Fruit Sticky Notes | Fubiz™